Level Up Your Sales With a Webcopy Audit
Your website is your virtual front door, where visitors enter to meet you, see what you offer, see if they want to do business with you, and see if they trust you. Yep, trust you.
And they decide quickly. As in 6-seconds quickly.
Studies find that 85% more potential clients leave your site after seeing just one page when they find typos there. Imagine what keeping that 85% could do for your bottom line. Imagine what losing them does for your competitors.
Not only that, but having people “bounce” after just viewing one page affects your google rankings too. High bounce rates signal to google that your site is not valuable, so it lowers your position in the organic Search Engine Results Pages.
What can business owners do? Do an audit of your copy to see if it is error-free.
Proofread and have others proofread for you.
Cut and paste your text into Word and see what spellcheck tells you. Spellcheck is far from perfect (and you want perfect, not just “good enough”) but it’s a good place to start.
Check every comma. Does it really belong there? Remember, commas aren’t just a place for the reader to pause, there are actual rules about them. If you aren’t sure, hire a professional because you can be sure that some of your readers do know.
Check every hyphen using Webster’s dictionary. (You can access it online.) Is this truly a hyphenated word? Words tend to move from two words, to hyphenated words, to a single word. Are you using the current version?
Check the end of every sentence for punctuation. It’s surprising how often this gets overlooked as things are pounded out on the computer and uploaded to a site. It all looks so good! Who’s noticing that missing period? Well, some people do.
These are just beginning steps to making sure your website copy is grammatically correct and typo-free, but the bottom line is, poor web copy does affect the bottom line.
Make sure it’s perfect!